ABOUT

Hi, I’m Carol 🙂

I started my career in journalism believing that a good story could make a difference. More than 13 years later, that belief still shapes the way I work — but today, I turn cultural conversations, community behaviors and real human tensions into creative ideas for brands.

As a creative and content leader, I develop concepts, campaigns and projects designed to live beyond a single format or channel — moving across content, PR, influence, media and brand experiences. My strength lies in connecting cultural insight, creative thinking and execution: spotting an opportunity, turning it into a strong idea and leading the people needed to bring it to life.

Throughout my career, I’ve led multidisciplinary teams and created work for brands such as Betano, Assaí, Zé Delivery, Santander, HBO Brasil and HBO Latam. As Content Director at Wieden+Kennedy, I led a team of more than ten professionals and integrated campaigns for Betano, including Clio Sports–awarded work. More recently, I joined BETC as a freelance Creative & Content Lead, leading Assaí’s creative and content project for the reality show A Casa do Patrão.

I’m currently open to Creative and Content Director roles, as well as freelance projects involving creative leadership, campaigns and strategy.

If you’re looking for someone who can turn what people are already talking about into an idea worth talking about, let’s talk.