ABOUT

Hi, I’m Carol 🙂

I started in journalism because I believe a good story can really make a difference. Over the past decade, I’ve evolved from crafting branded content to designing 360° campaigns that blend narrative, strategy and innovative formats through ideas that connect with conversations that are relevant – culturally or for business.

My ad journey began in São Paulo’s digital scene:

2013–2018: At Ideal H+K Strategies and W3haus, I created content for Melitta, Bauducco, Rider and O Boticário, turning brand insights into engaging digital experiences.
2018–2021: Back in Porto Alegre, I set up and led Escala agency’s first content department, rolling out integrated campaigns for Colcci and Forum and realizing I’m hooked on team leadership.

From March 2021 to March 2023, I ran W3haus’s creative and content team, rolling out campaigns and content projects for Santander and HBO Brasil/Latam. Then at Droga5, I led the Ambev/Zé Delivery account, bringing together paid, owned and earned channels.

Now I’m at Wieden+Kennedy – one of the world’s most creatively celebrated agencies – as Creative & Content Director for Betano. I head a team of 10+ awesome people, cooking up 360° campaigns and content projects that spark engagement, brand love and real business results.

If you’re looking for a creative leader who brings big-picture strategy and gets hands-on in every channel, give me a shout!