Before being known around the world, winning a VMA, being nominated for a Grammy and entering the Guinness Book, Anitta was already a phenomenon in Brazil, especially on social media.
In addition to being the woman with the most followers in Brazil, the celebrity is known for the acidic comments she posts on her social profiles. There is nothing better than taking advantage of this behavior to connect a young brand with its audience.
To launch Colcci’s Autumn 20 collection, we invited Anitta, the star of the campaign, to answer some questions from the brand’s followers, generating entertainment to promote the brand’s new looks.
Agency: Escala
Brand: Colcci
Role: content leader
