For Colcci’s Fall/Winter 2020 collection, Bruna Marquezine brought glamour and attitude to a campaign set in Rio de Janeiro’s Palácio das Laranjeiras.
The social content paired that fashion imagery with the playful language of the internet. Short videos and photos featured bold yellow captions, giving polished poses an unexpected sense of humor and a voice of their own.
From a late-night dinner to a teasing selfie, each piece turned a collection look into a mood, bringing Colcci’s fashion world closer to everyday social conversations.
Agency: Escala
Brand: Colcci
Role: content leader
