At the peak of Brazil’s fun-loving season — Carnival — Betano invited Adriane Galisteu, one of the country’s biggest celebrities, to create a look inspired by the playful and fantastical universe of the brand’s game: Sweet Bonanza.
The result? A bold, high-fashion costume that brought the game to life — turning fantasy into reality. Galisteu made a dazzling and disruptive entrance at the Baile da Vogue, Brazil’s most iconic red carpet for fashion and creativity during Carnival. As she handed out lollipops to guests at the entrance, she wasn’t just sweetening the crowd — she was dropping a live-action teaser of Betano’s new casino campaign, in which she plays the lead role.
Without sponsoring the event, the brand stole the spotlight by hacking one of Brazil’s biggest cultural stages. The action became a talking point across social media and was featured in over 30 stories across major national media outlets, as well as on fashion and entertainment social media profiles that set the tone for the Carnival conversation.
Agency: Wieden+Kennedy
Brand: Betano
Role: Creative and Content Director
CAROL TEIXEIRA | WORK 