Zé Delivery turned consumer “perrengues” into content gold. After launching its new brand campaign, we invited users to share their funniest “jam” stories—those moments when running out of drinks forced them to scramble.
We received over 300 submissions, hearing everything from juggling dozens of heavy bags to showing up with everything except a credit card—and then rewarded the most epic tales with exclusive EXPOZED coupons.
From these real-life anecdotes, we crafted the social film Spotted in a Jam, featuring authentic voices and genuine laughs. To keep the buzz alive, we:
- Turned standout stories into memes on Instagram pages like Rolê Aleatório (@rolealeatorio) and Dan Mendes (@danmendesoficial).
- Launched TikTok duets, inviting creators and fans to riff on the original clips.
- Rolled out a social-post series encouraging even more users to share their own “jam” moments—fueling a loop of user-generated content and organic reach.
As a tasty incentive, we dropped 300 EXPOZED coupons for 30% off orders, valid for one use per customer (18+), driving both downloads and orders while amplifying campaign shareability.
PR:
Agency: Droga5 São Paulo
Brand: Zé Delivery
Role: Content leader
CAROL TEIXEIRA | WORK 