Without women, the story of House of the Dragon would be about a weak king who passes away and keeps the way clear for his brother to assume the throne.
Women are not just part of the story. Without women, there’s no (hi)story.
To announce the special programming of HBO channels in March, when celebrating Women’s Day, we created a campaign that highlights the female characters of the channel’s great shows. In the most unusual way possible: removing them from the scene.
So we can see the importance of women to the (hi)story (and to the shows).
Agency: w3haus
Brand: HBO
Role: concept and content leader
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