To promote the end of the second season of The White Lotus, HBO Brasil and W3haus launched the campaign “White Lotus Problems”, starring brazilian socialite Narcisa Tamborindeguy (@narcisat) and influencer Victor Oliveira (@victoroliveira).
In a series of three videos, Narcisa and Victor talk about the inconveniences they went through on fancy trips, just like the protagonists of the award-winning HBO production.
The videos can be seen on HBO Brazil’s social networks, as well as on the influencers’ profiles.
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Elected one of the 5 best campaigns in December in Brazil, by AdNews.
Agency: w3haus
Brand: HBO
Role: concept and content leader
CAROL TEIXEIRA | WORK 